DRINKSSoft drinks · Sodas · Energy drinks · Juices · Teas · WaterFMCG & FOOD BRANDS
From global trends
to local shelves.
DW Brands helps brands enter new markets and also sells FMCG products. We develop French brands internationally and international brands in France, combining the roles of commercial agent and wholesaler-distributor.
FMCG · FOOD · DRINKS · DPH
ALL FMCG CATEGORIES
DRINKSSoft drinks · Sodas · Energy drinks · Juices · Teas · Water
SNACKINGChips · Biscuits · Crackers
CONFECTIONERYCandy · Chocolate · Chewing gum
GROCERYSauces · Pasta · Canned goods
DPHPersonal care · Beauty · Home care01 · BRANDS
Our portfolio.
Brands to grow.
We market a selection of Food & Beverage brands and support their growth with distributors, retailers and key accounts.
PORTFOLIO BRAND
FRANCE · EUROPE
Pop culture meets food.
Trend-led FMCG products with a strong pop-culture identity. DW Brands markets ULTRAPOP ranges to professional customers and supports their commercial development.
Drinks
Snacks
Cereals
Confectionery
Request the catalogue →
NEW PORTFOLIO BRAND
FRANCE · BELGIUM
Born to crunch.
High-impact European snacks made for the shelf: popcorn, XXLong chips and cotton candy. DW Brands develops SOVORA in France and Belgium with distributors and retailers.
PopcornXXLong ChipsCotton candyPrivate label
Request the SOVORA catalogue →
SOVORA · FRANCE & BELGIUM
Snacks designed to stand out.
Indulgent popcorn, Candy Floss and XXLong chips: a colourful, distinctive range supported by retail-ready displays.
ULTRAPOP · IN STORE
A brand designed to make an impact on shelf.
Dedicated displays, retail theatre and complete shelf installations: ULTRAPOP turns manga and anime licences into visible, engaging experiences that shoppers recognise instantly.
FRANCE → INTERNATIONAL
We help French brands export.
Definition of priority markets, distributor search, prospecting and export sales support.
INTERNATIONAL → FRANCE
We help international brands sell in France.
Positioning, retail access, partner identification and development of French accounts.
02 · DISTRIBUTION
The right product
in the right channels.
We support brands all the way to the point of sale, with an approach tailored to each channel and market.
GMSListings, key accounts and retail chain development.
RETAILRéseaux spécialisés, convenience et circuits alternatifs.
DISTRIBUTORSIdentification and management of partners in France and international markets.
GO-TO-MARKETA commercial strategy tailored to the target market.
03 · SOURCING
You have a brief.
We find the solution.
DW Brands also supports companies, distributors and retailers looking to create their own product, develop a private-label range or launch an exclusive concept.
01BRIEFConcept, audience, price, market
02SOURCINGManufacturers & suppliers
03PRODUCTRecette, format, packaging
04LAUNCHProduction & market launch
Création sur cahier des charges
Create a product with DW Brands →
Manufacturer sourcing, product development, ingredients, formats, packaging and solutions tailored to pricing and distribution objectives.
04 · BUSINESS DEVELOPMENT
Transformer une opportunité
en croissance.
We turn market potential into a commercial action plan: targeting, prospecting, negotiation, account opening and sales growth.
MARKET ENTRYMarket analysis and entry strategy.
PROSPECTIONIdentification et approche des comptes cibles.
NÉGOCIATIONOffres, conditions et partenariats commerciaux.
GROWTHSales development and opening of new channels.
LET'S TALK
From product to shelf.